About Walmart
Walmart Inc. is the largest American multinational retail corporation that operates in 49 United States as well as in 24 additional countries and eCommerce websites. Walmart has approximately 10,500 discount department stores and grocery stores and employs more than 2.3 million associates around the world.
Why they hired us
One of the world’s largest brands, this multinational retailer had a solid brick-and-mortar presence but lacked a mature omnichannel strategy for getting in front of local consumers online.
Walmart originally hired LSG to serve on it’s “SEO advisory board,” and then approached us to help educate its global SEO team on “Local SEO” and devise a growth strategy.
The direction to Local SEO Guide was clear: Find us an additional $1 billion in revenue we’re leaving on the table.
What we did
LSG put its powerful business intelligence technology and unrivaled local search expertise to work for the brand.
Analyzing millions of search engine results pages and keywords to identify winners, losers, and the brand’s most lucrative outstanding opportunities.
Advising the brand’s in-house data scientists on targeted tests to eliminate assumptions and validate optimizations prior to investment.
Identifying massive revenue-generating opportunities via an analysis that shows Walmart was only appearing in the Local Pack in a relatively small percentage of relevant search queries in its markets each month.
Devising a plan to capture more of its market with specific recommendations for and supports to help execute location pages, site architecture improvements, and better alignment between GMB categories and primary business categories.
Prioritizing optimizations including schema, linking, and local reviews for maximum impact and the quickest route to SEO successes that would translate to bottom-line revenue.
Tracking the brand’s performance across thousands of locations in a custom-built KPI dashboard.
