Let's Turn Your SEO Into SQLs.
or later, most B2B SaaS companies need scaleable growth tactics before they hit a brick wall from PPC, Paid Social, and other customer acquisition channels that are fast, but can ultimately prove impractical in the long run.
While we have done a ton of B2C, B2B SEO is actually our favorite. While it can be competitive, succeeding at B2B can be remarkably straightforward, and lucrative. We like to say “While a consumer may or may not want to buy shoes today, a B2B customer has a number they need to hit next quarter.” It’s apparent by how they search when they are ready to buy.
It’s Not Our First B2B Rodeo
Over the past twenty years, LSG has worked on hundreds of B2B SEO programs for clients like Big Panda, CoStar Group, Crunchbase, DemandForce, Fleetcor, Joist, Invoice Simple, nextdoor Real Estate, Mollie, Prosper, Reciprocity/RiskOptics, Sisu Data, The Vendry, Transforce, and Yext.
Let’s put that experience to work to get you more organic form-fills, booked demos, and sales.
SEO Audits & Growth Strategies +
A comprehensive, custom analysis of your site, your competitors, and millions of Google results, designed to create a one-year roadmap for SEO growth. Cookie-cutter checklists not included.
See how this program has worked out for AutoNation’s 300 car dealerships.
Content is the cornerstone of a successful SEO program. The challenge is most startups, or billion-dollar corporations for that matter, have never budgeted for scaling up a content marketing program that drives revenue from organic search.
LSG can provide you with a well-researched, prioritized editorial strategy designed to target prospective customers at all stages of the purchase process. If you have your own writers, we can provide SEO content briefs to guide them. Our team of former journalists can also create the content for you. Every month, we turn out hundreds of high-quality articles on everything from how to buy electric cars to data warehouses and decision support systems.
SEO Project Management+
Don’t have the bandwidth or expertise in-house to run your SEO program? LSG has an entire SEO team at your disposal. We can do everything from looking over your shoulder to interfacing with your entire organization to push SEO forward. Just give us the keys to your JIRA and we’ll get things moving.
Links from other sites are seen by Google as a key signal for ranking well. Links from sites relevant to your business category can be even more influential for ranking well.
Getting links that won’t penalize you on a regular basis is one of the biggest pains in the a$% in SEO. Let LSG take the pain away with our custom linkbuilding programs.
Custom KPI Dashboards & Share of Voice Tracking+
A big challenge with SEO is tracking performance and KPIs. That’s why LSG developed our own custom SEO reporting dashboards. LSG’s SEO KPI dashboards combine Google Search Console and Analytics data into a single report, sliceable by page type, city, state, region, zip code, or whatever view is important to you.
We make Executive Summary reports to simplify telling the story to stakeholders, while also providing deep-dive reports for those SEOs who want to dig into the data. Our Competitor Share of Voice reports by market are usually the ones decision-makers want to see most.
Special Projects & Hourly Consulting+
Thinking of rebranding or redesigning your site and afraid of killing your SEO? Trying to figure out how to pivot your business while retaining your Google traffic? Want to test some cutting edge SEO techniques? We like oddball SEO projects. Actually, we love them.
Not ready to make a full investment in SEO, or perhaps your team just needs to run some ideas by an impartial observer?
LSG provides hourly strategic SEO consulting in 5-hour minimum blocks for $1,500. If you’re interested, please get in touch.
LSG used local SEO to get Eleven Fifty on the map in key locations with prospective students. They needed better visibility for specific terms to expand into new regions and generate more leads.
LSG delivered a winning strategy to provide Reciprocity with more revenue, organic traffic, leads, and backlinks to improve the website’s authority.
LSG consulted with CrunchBase on a major site migration that threatened to destabilize their flow of organic traffic. We were able to maintain and grow their search traffic following the site relaunch.