Who We Are

We love geeking out about SEO

LSG History

Team Members

Careers at LSG

History of LSG

LSG SEO (aka Local SEO Guide) was founded in 2006 by Andrew Shotland, former GM of NBC.com & a founding member of InsiderPages, an early Yelp competitor that was known for its groundbreaking SEO program. When InsiderPages was acquired by CitySearch in 2006, Andrew left & started LSG.

Over the past 17+ years, LSG has grown from a solo consultant focused on SEO for local marketplaces & local businesses, to a team of 20+, with expertise in SEO for virtually any type of site.

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Meet The LSG Team

In the weeds staring at Google daily cause we’re sure you have better things to do…

Sam Capehart

Sam Capehart

"You know all that amazing data the team uses to figure out your SEO? You're welcome."
SEO Software Developer
Springfield, MO

🔥
Sam Capehart

Trained in the dark art of coding as a JavaScript developer, Sam now uses his powers only for good. When he isn’t writing code and squashing bugs, he enjoys composing music, watching films, and talking about himself in the third person.

Bianca Crouse

Bianca Crouse

"It's probably your bot server."
SEO Strategist
Portland, OR

🧐
Bianca Crouse

Bianca is an SEO strategist and data wrangler from the Pacific Northwest. When she isn’t analyzing websites, she’s most likely obsessing over her house plants, reading advice columns, or playing with her cat.

Trina Dunn

Trina Dunn

"I don't have time to come up with one of these quotes. I will crush your content and get it to you on time ready to publish. I've got a life outside of SEO, thank you."
Content Associate
Greenville, SC

😅
Trina Dunn

Trina Dunn has been in the world of content marketing since 2012. As Southern as sweet tea, she enjoys the slow and easy lifestyle in the Upstate of South Carolina. When she’s not editing content, she spends her time drawing, writing, or exploring local nature preserves with her kids and husband.

Bryan Heckler

Bryan Heckler

"Something something Big Query Snowflake API data warehouse..."
Director, Technical Operations
Leander, TX

💎🙌
Bryan Heckler

Often has to ask for clarification when attending comedy clubs, Bryan grew up in a small farming community in the Midwest and discovered local SEO in 2010. When not in front of a screen helping clients pull rank, you can find Bryan kickin’ it with his wife, daughter and 2 dogs, hucking it down a snowy mountain or taking things apart to see how they tick.

Olivia Hormoz

Olivia Hormoz

"Getting to work with labor departments in 13 different states so we can help grow your business is a dream come true."
Chief Human Resources Officer
Los Angeles, CA

Olivia Hormoz

Karl Kleinschmidt

Karl Kleinschmidt

"Every time I say something like "structured data" and your eyes glaze over, just pretend I am saying 'money.'"
VP, SEO strategy
Vegas

🧢
Karl Kleinschmidt

Karl has been working in SEO for 14 years and currently lives in Las Vegas. Other than SEO, he enjoys podcasts, hiking, and video games.

Jennifer Lamb

Jennifer Lamb

"The intent of this copy is to keep you here a bit longer to increase your dwell time. Thanks for your help"
Associate Content Editor
Colfax, CA

🧁
Jennifer Lamb

Jennifer has worked in all areas of content during the past 10 years. When she’s done proofreading, she enjoys cooking and baking, music, and exploring the Sierra Foothills that she calls home.

Colton Miller

Colton Miller

"Of course we can drop everything to solve this for you. Let me know which of your other priorities to drop, and let's do it..."
VP, SEO Consulting
Pleasant Grove, UT

Colton Miller

Colton has been in the SEO space for 12+ years and has helped 20k+ clients across strategy and support. He resides in Utah with his wife, 3 children, and 3 chihuahuas. Colton is also an avid gamer, craftsman, datasmith, entrepeneur, and content creator.

Kelsey Paul

Kelsey Paul

"The topical intent of this page is 'best SEO team near me.'"
SEO Analyst
Mishawaka, IN

🤷‍♀️
Kelsey Paul

Kelsey Stumbled into the world of SEO by accident but quickly found a love for all things digital marketing. An Indiana native, she enjoys spending time trying to find the perfect cup of coffee, hanging out with her cat, and exploring local breweries.

Jess Peck

Jess Peck

"I have an amazing joke about large language models to put here, but have to run it by Legal first."
MLOps Engineer
Boston, MA

👽
Jess Peck

Jess is a developer with a background in SEO and analytics. Currently in Boston, Mass drinking a Dunkin’ iced coffee and building weird stuff with code.

Jacquelyn Pica

Jacquelyn Pica

"Hi, I am a Pisces SEO. I like topical clusters, domain authorities > 57, and pushing the envelope on title tags."
SEO Consultant
St. Petersburg, FL

🐈‍⬛
Jacquelyn Pica

Jacquelyn found her passion for SEO in 2015 and hasn’t looked back since. She loves making SEO approachable and helping sites of all sizes grow organic traffic. Even though she lives in Florida, you won’t find her at the beach—she’s usually at home with her cats playing video games.

Steven Saldana

Steven Saldana

"Look, no one likes the Project Management guy, but trust me, I am on top of these guys night and day, just for you."
Project Manager
Long Beach, CA

🏝
Steven Saldana

After dreams of a career in journalism and short-lived gigs as a freelance reporter, he discovered the world of SEO. Has worked for large SEMs and small agencies focused on local search. Has a strange obsession with GMB and all things Project Management. Loves his wife and 2 kids, coffee, craft beer, and the beach.

Andrew Shotland

Andrew Shotland

"SEO is always the lowest priority, until it's not..."
Founder & CEO
Pleasanton, CA

🌯
Andrew Shotland

Andrew has spent more time watching various analytics programs load than he has with his children. Harness his super power for your own quest for world domination.

Tessa Voecks

Tessa Voecks

"Thank you for hovering over this image while I place a retargeting cookie on your browser."
VP Marketing
Middle of Effing Nowhere, MN

😋
Tessa Voecks

ClickUp obsessed, lover of SEO, working mom x4, needs Diet Coke, and organizes her pantry for fun – she didn’t choose project management, project managment chose her.

Nik Wright

Nik Wright

"As a former journalist, I want to thank the Internet for destroying my industry and providing the wonderful opportunity to make content that ranks and converts for y'all."
Director, Content
Sacramento, CA

🚲
Nik Wright

Nik joined LSG in 2019 after making the move from journalism to content strategy. With a knack for words, Nik ensures all our t’s are dotted and i’s are crossed. A Cleveland native, Nik lives with his family in Sacramento, where you can find him in a cooking apron or wrenching on a mountain bike (though he’d rather be riding it).

Join #teamlsg

We are 100% remote, and 100% awesome – if you think you’d make a good addition to the team, we would love to hear why.

Check out the open positions below:

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We've Helped These Awesome Brands Boost Their SEO

Sure, we’re a little biased. But we have some of the coolest clients, and we’re working with them to take their SEO campaigns to the next level.

We'll Let Our Clients Tell You How Much We Crush SEO

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